With the increasing dominance of digital photography, the demand for film has been ever decreasing (but not dead). It is amazing that Kodachrome endured to 2009. While most color transparency films are developed via E6 process, venerable Kodachrome films are not. So, Kodachrome is both a film and a developing process.
Having experimented with a variety of films during the late 1980s and early 90s, I preferred Ektachrome over Kodachrome. But more importantly, for the outdoor images I typically shoot, my favorite film was not Kodak at all but rather Fuji Provia.
"In 20 stunning photos, the glory of Kodachrome comes through in the work of Fortune's distinguished photographers."
http://money.cnn.com/galleries/2009/fortune/0906/gallery.kodak_kodachrome.fortune
In 1973, Paul Simon wrote:
Kodachrome
They give us those nice bright colors
They give us the greens of summers
Makes you think all the world's a sunny day, Oh yeah
I got a Nikon camera
I love to take a photograph
So mama don't take my Kodachrome away
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